Accelerating the Growth of your Craft, Artisan, Independent Brand Business.

The Department of Industry, Science, Energy & Resources through the Entrepreneurs’ Programme are hosting this FREE webinar event on;

Accelerating the Growth of your Craft, Artisan, Independent Brand Business.
The craft revolution is here! High discretionary spenders are tired and distrustful of mainstream brands with their mediocrity, commodification and low-cost mindset.  These consumers desire what the craft revolution offers – quality craftsmanship, small batch local production, unique product, individuality, creativity, heritage, tradition, authenticity, and well-designed experiences – and they are prepared to pay for it frequently.
This online workshop (webinar) will provide the key to understanding the values and behaviours of these spenders, a growth strategy framework for your brand and business and a way to tell your story in a manner that generates higher margin business.
Presented by Jonathan Coles and Iain Good from Kindred the webinar will also focus on the needs of these consumers post COVID-19 isolation, which will accelerate the craft revolution.

Webinar Event Details

Wednesday 29 April 2020
9:30am – 11.30am ACST or 10:00am – 12:00pm AEST
A link to the  to Zoom webinar will be emailed to registered participants prior to the event.
For more information on this workshop, please contact Brenda Callahan, Entrepreneurs’ Programme Business Adviser, email [email protected] or 0419 031 589.

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